ITV and I Am Team GB

On Saturday 27 August, ITV will switch off all channels on their network for an hour from 9.30am to encourage people to become involved in the nation’s biggest sports day.

Famous faces from a whole host of ITV programming will be backing the campaign by asking the nation to get up and get active and be part of the big day.

Key programming throughout the schedule including; GMB, Lorraine, This Morning and Loose Women will be supporting I Am Team GB though editorial and talent involvement. ITV will have 14 flagship events in every ITV region, in England, Northern Ireland, Scotland and Wales.

ITV regional news will be capturing people having fun on the day. The locations will include events at two of ITV’s most iconic shows, the famous cobbles of Coronation Street and the rolling hills and dales of Emmerdale.

Both venues will be open to the public on the day and welcoming people to take part in a whole host of sporting activities. Also, joining us at events up and down the country will be our returning Olympic heroes who, fresh from Rio, will be cheering us on as we cheered them on at the games.